Last night, while watching TV [again], I was glad to find a commercial by one of the biggest bookstores here in the Philippines. [Although unfortunately I could not find the commercial on the Net yet, so I could post it here, I used their banner instead].
Ciara, a 4-year old girl was reading with her mom at the start of the commercial. After a while, Ciara was already reading to and lulling her mom to sleep.
Such a short yet sweet commercial, which conveys that the love for reading should start young. Though sadly, the keyword here, in my opinion, is not really simply reading but commercial. It would be a better campaign, I guess, if an organization of librarians, reading advocates and even the Department of Education would also develop TV ads to advocate life-long reading and learning. It is true that we should start them young, and it is also true that reading needs to be sustained. Therefore, a need for more developed libraries and library collections is required. So that aspiring readers would not just remain reading in bookstores, they would also appreciate the existence of libraries, which do not only support their reading interests but also serve as places for comfort and relaxation.
I know it really is a big challenge, but I believe that there are many of us who are willing to face that challenge.
**DISCLAIMER: Picture taken from NBS' Homepage
**DISCLAIMER: Picture taken from NBS' Homepage
/dmarco
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